The Weekly Scorecard: Tracking Unit Print Sales for Week Ending October 25, 2015

Unit sales of print books rose 4% in the week ended Oct. 25, 2015, compared to the similar week last year, at outlets that report to Nielsen BookScan. For the second consecutive week, unit sales in the adult nonfiction segment rose 10%. The increase was led by The Pioneer Woman Cooks: Dinnertime by Ree Drummond, which sold more than 132,000 copies in its first week, landing in the top spot on the adult nonfiction chart. Another new title, Binge, by social media star Tyler Oakely, sold more than 34,000 copies. Units in the juvenile nonfiction segment were up 12% over the week ended Oct. 26, 2014. While The Amazing Book Is Not on Fire by Dan Howell and Phil Lester held on to first place on the juvenile nonfiction list, This Book Loves You, a new title from another YouTube sensation, PewDiePie, landed at #2, selling just over 13,000 copies. Unit sales in the juvenile fiction category dipped 0.2%, with a new title helping to bring the category close to breakeven for the week: Dork Diaries 10 by Rachel Renée Russell sold almost 47,000 copies in its first week, making it the top-selling juvenile fiction title.

Unit Sales of Print Books by Channel

Unit Sales of Print Books by Category

Unit Sales of Print Books by Format