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  • Sanrio Launches Hello Kitty Reading Day

    To mark Hello Kitty’s 40th anniversary, licensor Sanrio and its publishing licensees are planning the first Hello Kitty Reading Day this fall.

  • NFL Players Inc. and Penguin Team Up for Children’s Books

    Penguin Young Readers Group has partnered with NFL Players Inc., the licensing and marketing subsidiary of the NFL Players Association, to create a range of books inspired by National Football League athletes.

  • Publishers Dealing at Licensing Expo 2014

    The debut of Dreamworks' Awesomeness Ink imprint and a deal between Brand Bar and St. Martin's to represent a number of SMP's women fiction authors were some of the highlights coming out of the first day of Licensing Expo 2014.

  • 'Adventure Time' Expands with Abrams

    Abrams continues to add to its adult-skewing publishing program tied to Cartoon Network's "Adventure Time."

  • A Partnership of Equals

    Entertainment studios and other licensors are assuming more control of their licensed publishing programs.

  • Penguin Heads for the Sea with the Octonauts

    Penguin Young Readers Group's Grosset & Dunlap imprint has acquired the North American publishing rights to "Octonauts," a daily TV series which features educational themes about marine biology.

  • Books Tied into Toys

    Toy-based brands from Barbie to Bratz have long been a factor in licensed publishing.

  • A Licensing Rebound

    As the aftermath of the recession of 2008 drags on, the licensing business struggles.

  • First-Time Exhibitors Target Toy and Specialty Retailers at Toy Fair 2014

    This year's New York International Toy Fair was characterized by steady traffic on the show floor, key customers roaming the aisles of the Javits Center, orders being written, and meetings being accomplished.

  • Landoll Relaunches Into Coloring Category

    Landoll, a former coloring and activity book powerhouse whose name disappeared from the market shortly after McGraw-Hill Education purchased the company, is relaunching.

  • Literary Properties and Licensed Publishing in Asia

    The intersection of licensing and publishing is important all around the world.

  • Licensing Hotline: January 2014

    Scholastic has licensed El Chavo, a property with multigenerational appeal, from Univision Communications.

  • From 'Doc McStuffins' to 'Sofia the First,' Disney Junior Drives Book Sales

    Ratings for Disney Junior preschool programs have grown over the last year, currently exceeding the viewership of key competitors including Nick Jr. and Sprout.

  • You're a Good Citizen, Charlie Brown

    Regnery's children's publishing program has acquired a five-year license with Peanuts Worldwide, and will feature Snoopy and the rest of the Peanuts gang in books about American history, heroes, government, and civics.

  • ALA 2014 Midwinter Preview: Check it out with Michael Kelley: A Deeper Dive

    Can metered reading work for library e-books? Maybe, maybe not. But the world of digital reading demands experimentation, and who better for publishers to experiment with than libraries?

  • Ylvis's 'Fox' Is Latest Viral Video to Jump to Books

    Simon & Schuster's acquisition of picture book rights for the viral YouTube video What Does the Fox Say? illustrates an emerging trend among publishers to look beyond videogames and mobile apps for digital properties with licensing potential.

  • Across the Pond: Licensing in the U.K. 2013

    Trends in licensed publishing are similar in the U.K. and the U.S. in many ways.

  • Licensing Hotline: November 2013

    Penguin Books for Young Readers will launch a publishing program in the first half of 2015 tied to The Hive, a 3D-animated TV series from Space Enterprises that airs in the U.S. on Disney Junior.

  • Selling Licensed Properties in Nontraditional Book Outlets

    The opportunity for publishers to expand distribution into channels where their presence is limited is one of the key attractions of licensing.

  • Licensing Hotline: September 2013

    Fans of the bestselling videogame franchise World of Warcraft will be able to buy the first children's book based on the property, when Snow Fight: A Warcraft Tale debuts at the BlizzCon fan gathering.

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