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Bantam's Triple Success
Daisy Maryles -- 6/23/97
Bantam has three new books hitting the charts this week. In hardcover fiction, rounding off the top 15 is Louis L'Amour's End of the Drive, a posthumous collection of never-before-published frontier stories that were discovered by L'Amour's son. Irwyn Applebaum, Bantam president and publisher (he was once L'Amour's editor) noted that "there is probably no greater reward for an author -- and his family -- than to know that long after his death, his books are still being bought and enjoyed by large numbers of readers.'' End of the Drive has 150,000 copies in print after five trips to press; it's L'Amour's 112th book.
In mass market, Bantam lands with Phillip Margolin's The Burning Man (he, too, is a Naggar client, but he came her way via a recommendation from another client, Jean Auel). This is Margolin's fourth million-copy bestseller in less than two years and it has gone back to press three times after a sizable 937,000 initial printing; total in print is 1,112,000. Doubleday is publishing his next, The Undertaker's Widow, in April 1998.

Daniel Goleman debuts on the trade list with Emotional Intelligence, a book that spent 52 weeks on PW's hardcover chart. The book got a lot of attention in that edition, including rave reviews, and it was the subject of a full hour on Oprah. It also topped lists around the globe, including the Netherlands, Austria, Switzerland, Spain, Italy and Singapore. Goleman's face even adorns a phone card in Japan and his book has been part of a TV ad campaign for Ford Motors in Brazil. Copies in print total 185,000.
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