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BASIC BOOKS
The Rise of the Creative Class: And How It's Transforming Work, Leisure, Community and Everyday Life
(Aug., $26) by Richard Florida argues that a new economic class will determine which cities will thrive. Advertising. Author tour .

BASIC CIVITAS
The Hip Hop Generation: Young Blacks and the Crisis in African American Culture
(May, $24) by Bakari Kitwana suggests that hip-hop can be this generation's salvation. Advertising. Author tour .

CROWN
Black Men: In Their Own Words
(Apr., $30), edited by Patricia Mignon Hinds with Susan L. Taylor, interviews those who have reached the top of their professions. Ad/prom .

ENCOUNTER BOOKS
The Road to Malpsychia: Humanistic Psychology and Our Discontents
(Mar., $26.95) by Joyce Milton asserts that the self-actualization movement of the 1960s led to a culture of narcissism.

HARPERENTERTAINMENT
Pimpnosis
(Aug., $34.95) by Tracy Funches and Rob Marriott explores the underworld of pimps and their women.

LAWRENCE HILL
When Race Becomes Real: Black and White Writers Confront Their Personal Histories
(July, $26.95), edited by Bernestine Singley. Thirty American writers bear witness to the racial divide. Ad/promo .

HOUGHTON MIFFLIN
Snobbery: The American Version
(July, $25) by Joseph Epstein claims to be the first book on the subject since Thackeray's The Book of Snobs. Ad/promo. Author tour .

POLITY PRESS
Reinventing the Family: In Search of New Lifestyles
(Apr., $24.95) by Elisabeth Beck-Gernsheim defines the competing and often incompatible demands between today's men and women.

Love: An Unromantic Discussion (July, $19.95) by Mary Evans studies romantic love.

RIVERHEAD
All Girls: Single-Sex Education and Why It Matters
(Aug., $26.95) by Karen Stabiner looks into both a West Coast prep school and an experiment within New York City's public school system. Author publicity .

RUTGERS UNIV. PRESS
When Culture and Biology Collide: Why We Are Fat, Moody and Stressed
(July, $27) by E.O. Smith examines what makes us who we are.

STYLUS
Black Men and the Culture of Education: Perspectives from Leading African American Scholars
(Apr., $29.95), edited by Lee Jones, analyzes the climate in higher education.

TRANSACTION
The Family in the Modern Age: More Than a Lifestyle Choice
(May, $39.95) by Brigitte Berger maintains that the family unit will survive as a fundamental social institution.