RANDOM HOUSE TRADE GROUPLibby McGuire, previously director of marketing, has been promoted to associate publisher and director of marketing responsible for all marketing, publicity, advertising and promotion. She takes over the associate publisher position from Ivan Held. Before joining Random House, she worked at HarperCollins, S&S, Borders and Waldenbooks.... Ivan Held will continue as v-p and publisher of Random House trade paperbacks and focus his efforts solely on expanding the paperback program.

SCHOLASTIC EDUCATIONAkimi Gibson has been appointed v-p and general manager of early childhood education. She was senior v-p and chief education officer at ThinkBox Inc. and executive v-p and editor in chief at SchoolSuccess.net.... Heidi Gilman has been named director of product marketing for educational products, early childhood. She was most recently at LeapFrog's school house division.

VISTA INTERNATIONALJames Murray has been named group technology officer. He has previously worked for Beckman Coulter, CDA Investment Technologies and Citibank.... Robert Madden has been appointed v-p of client services. He was previously senior director of operations at LexisNexis.

LITTLE, BROWN CHILDREN'SJennifer Hunt, formerly editor of hardcover and children's titles at Lee & Low, has been named editor.

KNOPF PUBLISHING GROUPRobin Desser has been appointed vice-president. She continues as senior editor. She has acquired such titles as Snow Falling on Cedars and Memoirs of a Geisha.... Amanda Kauff, previously national accounts manager at St. Martin's Press, has been named director of sales and marketing for Knopf, succeeding Paul Kozlowski, who has been appointed director, independent retail field sales for Random House Trade.

RODALE INC.Gregg T. Michaelson has been named v-p and publisher of the direct response group, which encompasses both men's and women's titles. He was v-p and publisher of the Women's Health direct response group while also working as acting head of the now centralized direct response group.... Winifred Donoghue was named associate creative director of copy for the corporate creative group. She was previously a freelance copywriter and copy supervisor for Hill Holliday and for American Express.

OTHER PRESSEllen Vanook, formerly director of marketing production for Random House children's books, has been named managing editor and director of production.... Laura Lindquist, previously marketing manager with Taylor & Francis, was appointed director of marketing.

—Compiled by Mary Ann Tennenhouse