RODALE BOOKS Cathy Lee Gruhn has been named director of publicity and will report directly to Cindy Ratzlaff, who previously held the position and is now associate publisher, director of marketing and communications. Gruhn's prior posts include director of publicity at HarperCollins Children's Books and her own public relations firm, CLG Media.... Margot Schupf has been promoted to the new position of executive editor, lifestyle books, from a similar assignment with organic living books. The former Clarkson Potter editor joined Rodale in 2002.

THORSONS ELEMENT Steve Fischer was appointed sales and marketing director USA for the Boston-based arm of the London firm. He was previously export sales director of HarperCollins USA and v-p sales and marketing for Tuttle.

TRIDENT MEDIA GROUP Kimberly Whalen has been promoted from managing director to v-p of foreign rights.

ATRIA BOOKS Greer Kessel Hendricks, former senior editor, has been appointed v-p. She was previously with Pocket Books and Scribner.

PROMETHEUS BOOKS Shawn Rucci has been named manager of the company's new print-on-demand division. He was formerly assistant director at Edwin Mellen Press.

THOMAS NELSON INC. David Dunham has been named senior v-p and publisher of the general trade publishing division. The former president of Legacy Publishing has more than 26 years of publishing experience.... Larry Stone will remain v-p and publisher of Rutledge Hill and Cool Springs Press, reporting directly to Dunham.

BOOKWORLD COMPANIES John D. Plough has been elected v-p of the Sarasota, Fla.—based sales and distribution firm, where he heads direct marketing and manages its new Bookworld Music division.

ALGONQUIN BOOKS Michael Taeckens has been promoted to publicity director from senior publicist.... Shelly Goodin has moved up to marketing manager from senior publicist.

RIZZOLI USA Alan Rutsky was appointed v-p finance and administration after a long career with Harry N. Abrams Inc. where he was chief operating officer and chief financial officer.... Jennifer Pierson, former v-p of publisher distribution at Advanced Marketing Services, and v-p of sales and marketing at Abbeville, has been named to head sales and marketing.

SIMON & SCHUSTER Bill Andrulevich has been named v-p, business manager of the sales and distribution division.... Mary Beth Thomas has been promoted to director of distribution clients services, reporting to Andrulevich.

STERLING PUBLISHING CO. Jason Prince has been promoted to v-p trade sales from trade sales director.... Karen Nelson has been promoted to v-p creative director.... Frances Gilbert was promoted to editorial director, children's publishing.... Rachel Henderson has been promoted to manager, sales analysis and planning....Pam Horn was moved up to editorial director, special sales publishing.... Heather Quinlan has been made children's editor.

WARNER FAITH Stephen S. Wilburn has been named to the editorial team following more than 25 years in trade, academic and professional book publishing, most recently at Upper Room Books.

—Compiled by Mary Ann Tennenhouse