J. Bruce Hildebrand, a former executive with Hill & Knowlton, has been named executive director of higher education at the Association of American Publishers. Hildebrand, based in Washington, D.C., will oversee all programs related to higher education, working with federal and state policy makers, students and faculty, and acting as an advocate for publishers. Hildebrand has a long career in government affairs and political consulting, including his own public relations firm. He has also held senior positions with the Republican National Committee.