Legendary Green Bay quarterback Brett Favre was too busy playing football to promote his bestselling memoir Favre, coauthored with his mother, Bonita Favre, and Chris Havel. Mom did the promoting and the local Wisconsin tour. She sold out each of her six Wisconsin signings, averaging 1,000 books per event. Publisher Rugged Land reports 140,000 copies in print after four trips to press; first printing was 80,000.