Toews to Rodale

Douglas Toews has been named senior v-p and president of marketing, communications and branding at Rodale. Toews, who will handle the company's brand positioning, arrives from L'Oreal Paris, where he was chief image officer of the company's in-house think tank and agency, Image Lab.

Hire, Promo at S&S Children's

Amy Chin has been named marketing assistant at Simon & Schuster Children's Publishing. Susan Burke has been promoted to editor at the Atheneum Book for Young Readers imprint. Burke joined Atheneum in 2000.

Corner to Book TV

Cleve Corner has been named a producer at C-SPAN's Book TV. Corner, who was most recently the event coordinator at the Washington, D.C. indie bookseller Politics & Prose, will work on the channel's weekend programming, which is dedicated to nonfiction titles and authors.

Zoro Up at Bantam Dell

Teresa Zoro has been promoted from director of publicity at Bantam Dell to v-p. Zoro, who's worked in book publicity for 15 years, has worked at Delacorte and Pocket Books.

Lawson to Davies-Black

Laura Lawson has joined Davies-Black Publishing as senior acquisitions and development editor. Lawson is a 20-year veteran of the industry, having worked for both academic and professional organizations, and was most recently manager of book publishing at Society for Human Resources.

Hayes Up at Scribner

Elizabeth Hayes has been promoted from director of publicity to v-p, director of publicity at the Simon & Schuster's Scribner imprint. Hayes, who's been at S&S since 1994, started her career at Ballantine Books.

Promos at Rizzoli

A flood of promotions were announced this week at Rizzoli: Pam Sommers has been promoted to executive director of publicity; Jerry Hoffnagle has been bumped up to international sales manager; Gerard Nudo has moved from Rizzoli bookstore manager to sales and marketing manager, distribution clients; and Gary McElroy will succeed Nudo, promoted from assistant store manager and music buyer to bookstore manager.

Golden to Pearson

L. Michael Golden has been named v-p of administration and planning at Pearson School Companies. Golden was a deputy secretary in the Pennsylvania Department of Education.

Promo, Hire At NBN

Dave Bolen has joined NBN as national accounts manager. Bolen arrives from Levy Entertainment. Jason Brockwell has been promoted to national accounts manager for B&N.