Category % Change FEB. 2007 % Change YTD
Adult Hard (18)* 43.4% 40.8%
Adult Paper (19) 3.2 -4.9
Mass Market (10) -11.2 -7.8
Juvenile Hard (14) 43.4 31.7
Juvenile Paper (15) 5.7 -12.9
Audio (11) -0.5 9.5
Electronic (12) 44.7 26.4
Religious (10) 31.8 33.0
Higher Ed. (13) 3.2 15.2
Univ. Pr. Hard (37) 6.8 3.6
Univ. Pr. Paper (37) -0.2 5.5
Professional (9) -7.3 -2.3
Elhi (9) -10.1 -13.8
(Measured in $ sales against same time periods, 2006)
* Number of reporting companies.
A number of categories had eye-catching gains in February, according to AAP's monthly sales estimates. Both the adult and juvenile hardcover segments posted increases of 43.4% in the month. E-book sales were up 44.7%, but that still only amounted to $2.5 million in sales for the 11 reporting companies. Elhi sales were off in the two-month period, but publishers still expect a big 2007 when state adoptions kick in later this year.