CATEGORY % CHANGE JUNE % CHANGE YTD
At the mid-point of the year, sales in all but two publishing categories were up, according to AAP's monthly sales estimates. In the six month period, sales were off 1.6% in trade paperback and 2.0% in mass market paperback. The two non-book segments had the strongest gains in the year to date, with audio books up 23.1% and e-books ahead 21.4%. Although sales in the elhi segment inched up only 0.7% in the six-month period, sales to adoption states have begun to kick in, and sales in June were up 12.2% with sales of basal textbooks to adoption states up 33.2%. Supplementary sales, however, continue to be weak, off 14.7% in the month and 12.2% in the January through July period.
(Measured in $ sales against same time periods, 2006) * Number of reporting compaines.
Adult Hard (18)* 11.1% 19.3%
Adult Paper (19) 0.3 -1.6
Mass Market (10) -4.6 -2.0
Juvenile Hard (14) 22.2 15.5
Juvenile Paper (15) 7.1 8.9
Audio (12) 25.9 23.1
Electronic (12) 13.5 21.4
Religious (11) 19.4 8.2
Higher Ed. (13) -0.2 10.1
Univ. Pr. Hard (36) -2.1 1.4
Univ. Pr. Paper (36) -9.2 2.0
Professional (9) 7.4 7.1
Elhi (9) 12.2 0.7