CATEGORY % CHANGE October % CHANGE YTD
(Measured in $ sales against same time periods, 2006)
* Number of reporting companies.
With two months to go in 2007, the 82 publishers who report monthly sales to the AAP had total revenue of $8.58 billion through October, a 9.3% increase over the same period in 2006. The biggest gain is in children’s hardcover, a figure skewed by Harry Potter and the Deathly Hallows, whose publisher, Scholastic, is one of 14 companies that report in the children’s hardcover segment. The still-small audio and e-book segments are having a good 2007, although audio is also benefiting from big sales of Hallows. Mass market paperback appears to be having the toughest year, with the 10 publishers in that segment reporting a 7.5% decline in year-to-date sales.
Adult Hard (18)* 9.7% 13.7%
Adult Paper (19) 3.0 -1.3
Mass Market (10) -18.1 -7.5
Juvenile Hard (14) -1.5 52.7
Juvenile Paper (15) -5.2 3.3
Audio (12) -17.5 29.7
Electronic (3) 23.5 23.7
Religious (11) -1.2 6.8
Higher Ed. (2) 9.0 9.0
Univ. Pr. Hard (8) 24.5 9.7
Univ. Pr. Paper (8) -1.8 2.4
Professional (9) 11.4 7.0
Elhi (9) -1.1 2.8