CATEGORY % CHANGE AUGUST % CHANGE YTD
(Measured in $ sales against same time periods, 2007)* Number of reporting companies.
August was truly a mixed month for sales, according to AAP’s monthly sales estimates, with revenue falling in seven categories while increasing at six. The eight elhi publishers who reported sales had a 16.6% drop in the month, with basal sales off 17.3% and supplementary sales down 11.6%. The 12 reporting religious publishers had a 10.8% decline in sales. The adult hardcover category had a surprisingly good month, with sales up 9.2% for the 17 publishers who submitted data. The e-book category continues to be the fastest growing segment, with the 13 e-book publishers reporting an 82.9% increase, to $4.3 million. For the first eight months of the year, e-book sales were up 52%, to $31.1 million.
Adult Hard (17)* 9.2% -3.6%
Adult Paper (18) 1.8 9.5
Mass Market (9) -4.5 2.1
Juvenile Hard (13) -9.3 -35.5
Juvenile Paper (14) 18.4 14.1
Audio (13) -6.9 -26.8
Electronic (13) 82.9 52.0
Religious (12) -10.8 -7.7
Higher Ed. (10) 0.6 3.2
Univ. Pr. Hard (38) -17.8 -6.4
Univ. Pr. Paper (38) -13.9 -7.6
Professional (9) 3.0 -1.0
Elhi (8) -16.6 -1.7