AGATE PUBLISHING/B2
(dist. by PGW)
Baked In: The Power of Aligning Marketing and Product Innovation (May, $23) by Alex Bogusky and John Winsor assesses cutting-edge methodologies.
ALLWORTH PRESS
Branding the Man: Why Men Are the Next Frontier in Fashion Retail (Aug., $27.50) by Bertrand Pellegrin discusses what it takes to attract the elusive male shopper.
AMACOM
Chaotics: The Business of Managing and Marketing in the Age of Turbulence (May, $25) by Philip Kotler and John A. Caslione details necessary paradigm shifts in today's economic climate.
ATRIA BOOKS
Peaks and Valleys: Getting What You Need in Good Times and Bad Times (June, $20) by Spencer Johnson advocates sound principles and practical tools.
BALLANTINE
Stay Rich Forever & Ever: How to Have More Money Today, More Money for Retirement and More Money for Your Loved Ones (Mar., $25) by Ed Slott ties in with a March PBS special.
BASIC BOOKS
The Economic Naturalist's Guide to Washington, Wall Street, and Why Timmy Needs a Range Rover for Christmas (May, $26) by Robert H. Frank shows how behavioral economics illuminates important issues. Author tour.
BENBELLA BOOKS
(dist. by IPG)
Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work (July, $24.95) by Timothy Keiningham et al. calls for major behavioral changes. $200,000 ad/promo.
BERRETT-KOEHLER
Leaders Make the Future: Ten New Leadership Skills for an Uncertain World (May, $26.95) by Bob Johansen points the way to success in volatile times.
BLOOMBERG PRESS
The Cul-de-Sac Syndrome: Turning Around the Unsustainable American Dream (July, $24.95) by John Wasik cites ways to salvage the suburban lifestyle.
Collateral Damage (July, $27.95) by Charles Geisst illustrates the consequences of our changing attitudes toward debt.
BLOOMSBURY USA
The Towering World of Jimmy Choo: A Glamorous Story of Power, Profits, and the Pursuit of the Perfect Shoe (Apr., $26) by Lauren Goldstein Crowe and Sagra Maceira de Rosen studies the London society girl who built an acclaimed brand of footwear.
BROADWAY BOOKS
Fight for Your Money: How to Stop Getting Ripped Off and Save a Fortune (Mar., $24.95) by David Bach enables consumers to make better financial decisions for their insurance, cellphones and more.
BUSINESS PLUS
The Gold Standard: Coach K's Concepts for Building a World-Class Team (Apr., $25.99) by Mike Krzyzewski with Jamie K. Spatola describes how Krzyzewski led the U.S. basketball team to Olympic gold by utilizing management techniques.
COLLINS BUSINESS
Rules of Thumb: 52 Principles for Winning at Business Without Losing Your Self (May, $24.99) by Alan Webber advises leaders to stay productive. 100,000 first printing.
Womenomics: Write Your Own Rules for Success (June, $27.99) by Claire Shipman and Katty Kay embraces trends allowing more professional and personal choices. 100,000 first printing.
COLUMBIA BUSINESS SCHOOL PUBLISHING
Can Business Save the World?: Hard Truths About Ending Poverty (Aug., $22.95) by R. Glenn Hubbard and William Duggan fuses smart business practices with ethics.
CROWN BUSINESS
The Difference: New Research Unlocks the 10 Secrets to Becoming Truly Wealthy (Mar., $24.95) by Jean Chatzky follows her Make Money, Not Excuses. 100,000 first printing.
Supercorp: How Vanguard Companies Create Opportunity, Profit, Growth, and Social Good (Aug., $27.50) by Rosabeth Moss Kanter surveys the means to improve as a competitive force.
DAVIES-BLACK
(dist. by NBN)
The Innovation Zone: How Great Companies Re-innovate for Amazing Success (Mar., $27.95) by Thomas M. Koulopoulos focuses on processes and people, not just new products.
DK PUBLISHING
1000 CEOs (Aug., $35) by Andrew Davidson delivers advice from the world's top businessmen.
DOUBLEDAY
Who's Got Your Back? How to Find the People in Your Life Who Will Pick You Up, Tell You the Truth, and Kick Your Butt (When You Need It) (May, $26) by Keith Ferrazzi argues that the key to success is friendship. 125,000 first printing. Author tour.
FREE PRESS
Dancing with Debt: How the 21st Century Financial Machine Went from Boom to Bust (May, $26) by Gillian Tett relates the unknown side of the story as seen by a journalist who warned it was coming.
FT PRESS
Inspire!: Why Customers Come Back (Apr., $22.99) by Jim Champy cites ways to end consumer disloyalty.
Thank God It's Monday! (Apr., $21.99) by Roxanne Emmerich helps managers and employees foster a TGIM workplace. 45,000 first printing.
HARVARD BUSINESS PRESS
The Lords of Strategy: The Secret History of the New Corporate World (May, $26.95) by Walter Kiechel appraises the modern, multibillion-dollar consulting industry.
Strategy for Sustainability: A Business Manifesto (June, $25) by Adam Werbach affirms that companies can actually profit from sustainability initiatives.
Games at Work: How Games and Virtual Worlds Are Changing the Way People Work and Businesses Compete (June, $29.95) by Byron Reeves and J. Leighton Read celebrates new ways to enhance collaboration and encourage leadership.
HYPERION
Free (July, $26.95) by Chris Anderson considers what happens to business models when an element that used to cost money can be made free. 200,000 first printing.
Mojo: How to Get It, How to Keep It, and How to Get It Back When You Need It! (Aug., $26.95) by Marshall Goldsmit examines how momentum anchors our self-esteem, shapes our careers, and influences everyone around us.
JOSSEY-BASS
The Deciding Factor: The Power of Analytics to Make Every Decision a Winner (Mar., $29.95) by Larry E. Rosenberger et al. considers computer-assisted applied mathematics as a resource for decision makers.
KOGAN PAGE
(dist. by IPS)
Understanding Digital Marketing (Mar., $39.95) by Damien Ryan and Calvin Jones predicts where this practice is heading.
Experiential Marketing (Mar., $39.95) by Shaz Smilansky testifies to this method's planning, activation and evaluation.
LYONS PRESS
Letters from Leaders: Personal Advice for Tomorrow's Leaders from the World's Most Influential People (Apr., $19.95), compiled by Henry O. Dormann, collects thoughts from such notables as Muhammad Ali, four U.S. presidents and Donald Trump.
MCGRAW-HILL
Coach Wooden's Leadership Game Plan for Success: 12 Lessons for Extraordinary Performance and Personal Excellence (Mar., $26.95) by John Wooden and Steven Jamison. The respected UCLA coach returns with more advice.
METROPOLITAN BOOKS
Untitled on Wal-Mart (Aug., $25) by Nelson Lichtenstein explains how the retail chain created a new era of global capitalism and transformed American politics.
THOMAS NELSON
Put Your Dream to the Test (Mar., $25.99) by John C. Maxwell provides a test to help understand the viability of lifelong dreams.
NEW WORLD LIBRARY
(dist. by PGW)
The Genius Machine (May, $19.95) by Gerald Sindell offers a step-by-step system for developing an idea or building a revolutionary innovation. 6-city author tour.
W.W. NORTON
The Management Myth: Management Consulting Past, Present, and Largely Bogus (Aug., $27.95) by Matthew Stewart critiques the business.
OXFORD UNIV. PRESS
The Fat Tail: The Power of Political Knowledge in an Uncertain World (Mar., $27.95) by Ian Bremmer and Preston Keat identifies the political risks that global firms face.
PALGRAVE MACMILLAN
Leading the Charge: Leadership Lessons from the Battlefield to the Boardroom (Aug., $34.95) by Tony Zinni. The retired general's experiences indicate a new way to overcome today's leadership challenges.
PORTFOLIO
Four Seasons: The Story of a Business Philosophy (May, $29.95) by Isadore Sharp. The founder and CEO of the Four Seasons Hotels shares his secrets.
Street Fighters: The Shocking Demise of Bear Sterns, the Toughest Firm on Wall Street (May, $25.95) by Kate Kelly. A Wall Street Journal reporter charts the company's downfall.
SIMON & SCHUSTER
The Rise and Fall of Bear Stearns (June, $28) by Alan C. “Ace” Greenberg. The former CEO of Bear Stearns promises to name names and tell all. 100,000 first printing.
SOCIETY FOR HUMAN RESOURCE MANAGEMENT
(dist. by IPG)
The Employer's Immigration Compliance Desk Reference (Mar., $99.95) by Gregory H. Siskind answers questions about federal and state employment and immigration law.
STYLUS PUBLISHING
The Skeptical Economist: Uncovering the Ethics Inside Economics (May, $35) by Jonathan Aldred challenges the assumptions behind today's economics.
VANGUARD PRESS
Think Like a Champion (Apr., $24.95) by Donald J. Trump collects his essays about one's personal and professional life. 250,000 first printing. $100,000 ad/promo.
WATERBROOK PRESS
The Greatest Man Who Ever Lived: Secrets for Unparalleled Success and Unshakable Happiness from the Life of Jesus (Mar., $19.95) by Steven K. Scott takes life lessons from Jesus' life on earth.
WHARTON SCHOOL PUBLISHING
Inside the Mind of the Shopper (May, $34.99) by Herb Sorenson shows retailers how to recover lost time and increase store profitability.
Value Where You Least Expect It (June, $24.99) by Stewart Feldman et al. explains how business leaders and policy makers can effectively use IT tools.
WILEY
World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories (Mar., $22.95) by David Meerman Scott exploits the production of online content that will travel to YouTube, Facebook and blogs.
Ride of a Lifetime: Doing Business the Orange County Choppers Way (Mar., $24.95) by Paul Teutul divulges how this bike shop thrives in a niche industry.
Training Camp: What the Best Do Better than Everyone Else (May, $22.95) by Jon Gordon spins a business fable about a fictitious rookie hoping to make it in the NFL.
