AAP Annual Sales Report















































Category % Change April YTD
Adult Hard (17)* 49.2% 16.2%
Adult Paper (19) 19.6 19.4
Mass Market (9) -17.7 -6.3
Children's Hard (14) -11.2 -30.2
Children's Paper (14) 0.8 -6.1
Audio (21) 18.6 15.6
Downloaded Audio (7) 32.1 30.8
Electronic Books (13) 127.4 217.3
Religious (18) 19.3 1.3
Higher Ed. (10) 112.8 28.0
Univ. Pr. Hard (33) -1.5 -1.3
Univ. Pr. Paper (33) 17.9 -0.5
Professional (8) 14.6 15.4
Elhi (9) 1.3 8.0


Several publishing segments posted strong gains in April with the higher education category almost catching e-books as the fastest-growing category. The 10 higher education publishers who supply results to the AAP had a 112.8% sales increase in the month, while the 13 e-book publishers who report sales had a 127.4% gain, with sales in April hitting $27.4 million. The e-book sales growth was the slowest in 2010. For the four-month period, e-books sales were up 217.3%, to $117.8 million. The adult hardcover segment had solid gains in the month, but children's/YA segment had another down month as it struggles with difficult comparisons to last year's Stephenie Meyer blitz.