CATEGORY % CHANGE Nov. % CHANGE YTD
Adult Hard (17)* 4.3% -6.1%
Adult Paper (19) -19.0 -1.4
Mass Market (9) -9.5 -14.0
Juvenile Hard (14) -2.7 -10.4
Juvenile Paper (14) -5.5 -6.6
Audio (22) 1.3 -11.7
Aud. Download (9) 34.3 38.3
Electronic (14) 129.7 165.6
Religious (18) 5.4 0.0
Higher Ed. (10) 29.4 11.6
Univ. Pr. Hard (34) -8.3 0.9
Univ. Pr. Paper (34) -20.0 2.2
Professional (8) -13.6 6.5
Elhi (9) -0.3 3.5

Based on reports from the 88 companies that are part of the Association of American Publishers' sales reporting program, it looks like the educational, professional, and digital categories will finish 2010 with gains in the year, while the print trade categories will post a decline. Through November, sales in the major trade segments were down, while e-book sales from the 14 companies that reported sales jumped 165.6%, to $391.9 million. Sales from the nine companies that report downloadable audio sales had a 38.3% sales increase in the 11 months, to $73.5 million, while sales from the 22 companies that report sales of physical audiobooks had an 11.7% decline to $123.5 million. El-hi sales were driven by a 16.3% increase in sales to adoption states that offset an 8.0% decline in sales to open territories.