Unit Sales of Print Books by Category

Category Oct. 16, 2011 Oct. 14, 2012 % Chge Week % Chge YTD
Adult Nonfiction 3,686 3,979 8% -16%
Adult Fiction 2,242 2,240 0 -14
Juvenile Fiction 2,291 2,337 2 -2
Juvenile Nonfiction 550 599 9 3

Unit Sales of Print Books by Format

Category Oct. 16, 2011 Oct. 14, 2012 % Chge Week % Chge YTD
Hardcover 2,519 2,775 10% -7%
Trade Paperback 4,974 5,124 3 -11
Mass Market Paperback 1,143 1,055 -8 -24
Board Books 297 334 12 2
Audio 80 85 6 -9

Category segment excludes “other,” which includes audio, maps, calendars, and other miscellaneous categories. Format excludes calendars, boxed sets, and other formats (i.e., maps, minibooks).
Source: Nielsen BookScan and Publishers Weekly. Nielsen BookScan’s U.S. Consumer Market Panel covers approximately 75% of the print book market and continues to grow.