Although winners outnumbered losers by a nine-to-five count, the Publishers Weekly Stock Index rose 2.2% in November thanks mainly to an impressive rally by Amazon. Shares of the giant e-tailer increased nearly $20 in the month, with its stock price steadily increasing through the month amid signs of strong early online holiday sales. Simon & Schuster parent company CBS had the biggest percentage gain in the month, up 11.0%. A warning by Scholastic that earnings for fiscal 2013 would be below original projections led to a 15.0% decline in its stock price, the largest decline in November. Investors seemed to find more negatives than positives in Barnes & Noble’s quarterly report, contributing to a 14.8% decline in its stock price in the month.

Company Oct. 31 Nov. 30 % Change
Winners
CBS 32.40 35.98 11.0%
Amazon 232.89 252.05 8.2
Reed Elsevier 39.07 41.28 5.6
Hastings Ent. 2.04 2.07 1.5
Walt Disney 49.12 49.66 1.1
Losers
Scholastic 33.01 28.06 -15.0
Barnes & Noble 16.84 14.35 -14.8
Books-A-Million 2.83 2.57 -9.2
R.R. Donnelley 10.02 9.40 -6.2
Courier Corp. 12.05 11.31 -6.1
Publishers Weekly Stock Index 552.98 565.44 2.2
Dow Jones Aver. 13,096.46 13,025.58 -0.5