Unit Sales of Print Books by Channel

Mar. 18, 2012 Mar. 17, 2013 % Chge Week % Chge YTD
Total 9,893* 10,910 10% 7%
Mass Merch./Other 1,407* 2,285 62 68
Retail & Club 8,486 8,625 2 -1

Unit Sales of Print Books via Retail & Club

Category
Mar. 18, 2012 Mar. 17, 2013 % Chge Week % Chge YTD
Adult Nonfiction 3,800 3,958 4% -2%
Adult Fiction 1,696 1,760 4 1
Juvenile Nonfiction 549 614 12 7
Juvenile Fiction 2,070 1,928 -7 -7
Format
Mar. 18, 2012 Mar. 17, 2013 % Chge Week % Chge YTD
Hardcover 2,299 2,269 -1% -2%
Trade Paperback 4,900 5,012 2 -0.5
Mass Market Paperback 817 831 2 -7
Board Books 218 268 23 5
Audio 89 86 -3 -9

*Excludes wal-mart. Category segment excludes “other,” which includes audio, maps, calendars, and other miscellaneous categories. Format excludes calendars, boxed sets, and other formats (i.e., maps, minibooks).

Source: Nielsen BookScan and Publishers Weekly. Nielsen BookScan’s U.S. Consumer Market Panel covers approximately 80% of the print book market and continues to grow.