Flash Foresight: How to See the Invisible and Do the Impossible, Seven Radical Principles That Will Transform Your Business
Daniel Burrus with John David Mann, Harper Business, $27.99 (304p) ISBN 978-0-06-192229-9
Burrus (Technotrends) has made a career of predicting the future of technological change, and in his latest work, he maintains that you too can develop “flash foresight”—a “burst of insight about the future that produces a new and radically different way of doing something that will open up invisible opportunities and solve seemingly impossible problems.” Burrus argues that we can enhance our intuitive sixth sense through systematic processes used by educators, scientists, governments, and companies like Crocs, Starbucks, and Amazon. “It’s not guesswork or psychic ability,” writes Burrus. “It’s purely a question of knowing how and where to look, and taking the time to do the looking.” Case studies bring the idea of flash foresight to life, such as how Netflix redefined the home movie industry or how Singapore envisioned its future and transformed itself from a tiny city with no natural resources into a sleek center of global commerce. The ability to see trends and identify future opportunities is a skill anyone can benefit from—and Burrus’s latest work is a valuable introduction to the fundamentals. (Jan.)
Details
Reviewed on: 12/13/2010
Genre: Nonfiction
Downloadable Audio - 978-0-06-208269-5
Downloadable Audio - 978-0-06-208268-8