Hollywood and the Movies of the Fifties: The Collapse of the Studio System, the Thrill of Cinerama, and the Invasion of the Ultimate Body Snatcher—Television

Hirsch (Otto Preminger), a film professor at Brooklyn College, presents a thorough account of a transformative era in Hollywood history. The 1950s, Hirsch contends, marked “the beginning of the end of the studio era,” as the introduction of television bit into ticket sales and a 1948 antitrust case forced the major studios to sell their theater chains and reconfigure their business models. Hollywood developed new technologies to draw audiences back to movie theaters, including 3D and Cinerama, a format that used three projectors and a curved screen that stretched “as wide and as high as the limits of human vision.” Hirsch also notes that studios, which had previously made films for broad and multigenerational audiences, began targeting specific segments of moviegoers in the 1950s, leading to a surge in fare aimed at teenagers, such as I Was a Teenage Werewolf. Hirsch’s panoramic scope includes the scourge of the blacklist, the decline of film noir and movie musicals, and the rise of such new superstars as Marilyn Monroe, Marlon Brando, and James Dean, managing the difficult feat of being exhaustive without becoming exhausting. Cinephiles will want to dig into this. (Oct.)