McMahon!

In the midst of all the publicity for the 198586 Bears and media favorite ""Refrigerator'' Perry, the Midway Monster most in the spotlight was unconventional quarterback McMahon, with his punk-rock haircut, sunglasses and headbands. Here, with the assistance of Chicago Tribune sports columnist Verdi, he tells of his life and his attitudes. Not surprisingly, he views himself primarily as an entertainer rather than an athlete and on the printed page maintains the ruthless candor that has made him controversial. He makes no attempt to conceal his contempt for Bears team president Michael McCaskey, his distant and cool relationship with his parents and his feeling that a lot of sportswriting belongs in the category of fiction and not reportage. He also has very little good to say about his alma mater, Brigham Young. His autobiography is refreshing and real, not unlike the man himself. Photos. 75,000 ad/promo. (November)