Flying High: How Jetblue Founder and CEO David Neeleman Beats the Competition... Even in the World's Most Turbulent Industry
James Wynbrandt. John Wiley & Sons, $24.95 (298pp) ISBN 978-0-471-65544-2
As the founder by the age of 40 of three successful discount airline companies--most recently the billion-dollar JetBlue--David Neeleman and his story deserves in-depth analysis. Unfortunately, this largely uncritical profile doesn't provide that. Veteran aviation and business writer Wynbrandt presents Neeleman's life in a lively and highly readable style. The first half lays out the details of Neeleman's major successes: turning the small leisure business Morris Travel into a national air charter by developing the concept of ticketless reservations, which Wynbrandt correctly claims""would forever revolutionize airline bookings,"" and brokering a deal with Southwest Airlines, which purchased Morris and then cut Neeleman loose. But the bulk of the book describes the development and success of JetBlue and presents a superficial look at some extremely troubling aspects of Neeleman's business philosophy, such as his disdain for unions (""I think they did a great thing for our country at a certain time"") and his allowing JetBlue to share records of five million passenger transactions (a violation of its own privacy policy) with an army contract company working on post-9/11 security problems, a decision Wynbrandt too easily explains as a product of Neeleman's Mormon-based""respect for patriarchal authority.""
Details
Reviewed on: 07/05/2004
Genre: Nonfiction
Open Ebook - 304 pages - 978-1-118-04016-4
Open Ebook - 304 pages - 978-0-470-35363-9
Open Ebook - 304 pages - 978-0-471-68287-5
Paperback - 304 pages - 978-0-471-75698-9