The New Culture of Desire: 5 Radical New Strategies That Will Change Your Business and Your Life

Combining popular psychology with business acumen, consultant Melinda Davis presents a Faith Popcorn-like guide for businesspersons in The New Culture of Desire: 5 Radical New Strategies That Will Change Your Business and Your Life. Davis contends that Americans' desires have shifted in recent years, from the physical to the metaphysical. She explains ways businesspersons can tap into this shift and thus present consumers with products that truly suit their needs. The book is thus not only a manual for marketers who want to understand their audience, but also a revealing social study that will intrigue consumers and producers alike.