Why Aren't You Your Own Boss?: Leaping Over the Obstacles That Stand Between You and Your Dream
Paul Edwards, Sarah Edwards, Peter Economy. Three Rivers Press (CA), $15.95 (320pp) ISBN 978-0-7615-1537-1
Why, indeed? Being the boss is one of the few secure jobs these days-after all, you're not going to fire yourself-and these authors have laid down a road map for becoming one. But rather than being a step-by-step guide to starting your own shop or crafting a home-based business, the book examines the psychology behind making the leap. The authors explore the factors that hold people back, like the relinquishing of stability or the fear of failure. It's a timely tome, given the public's ""burning desire"" to take back control of their lives; and the opportunities for small businesses have indeed been supercharged in recent years by the omnipresence of the Web. The book's ""Nitty Gritty"" section is a bit skimpy, giving minimal practical tips in navigating the scary waters of entrepreneurship. But it serves as a useful coach in determining whether you truly have the nerve to strike out on your own. (Apr.)
Details
Reviewed on: 03/01/2003
Genre: Nonfiction