LESSONS FROM THE E-FRONT

The only distinguishing feature of Internet-age business is that it involves the Internet, says the founding editor of investor-oriented RagingBull.com; otherwise, standard business practices still prevail. Engaging, direct and clear, Ragas makes valid points—the best products and services are fueled by passion; a new company must be dramatically better than an established competitor to succeed—and backs them up with quotes from entrepreneurs, ending each chapter by hammering his message home again. (July)