Boss Up!: This Ain’t Your Mama’s Business Book

Moreno (Getting Noticed), host of podcast Boss Up and speaker promoting female entrepreneurship, presents 10 lessons for women looking to establish their own business. A champion for authentic living and selling, she gives straight-to-the-point encouragement and information that will be particularly helpful to mothers desiring to work for themselves while raising children. She shares her personal history of being taught an entrepreneurial spirit from a young age (her mother and grandmother were both real estate agents), finding a job in educational consulting, and eventually tying together her skills and passions to start her own business. Moreno coaches readers on how to find their niche with helpful prompts and charts. She then relates her lessons for acting on a new business idea: think long term, be unapologetically yourself, connect through feelings, and maintain brand consistency, among others. Her conversational tone and insights garnered from experience will aid readers in planning and executing business strategies. Moreno’s transparency about her initial stubbornness in communicating with her husband is a highlight, showcasing the importance of professionalism with stakeholders—even (or especially) when they are also one’s family. Any woman interested in how to start a business or balance family life with entrepreneurial ambitions will find Moreno’s work useful. (Aug.)