How Good Guys Grow Rich: Proven Strategies to Achieve Financial Success and Lifelong Satisfaction

Gralla, who built a 20-magazine empire, and attorney Berg (Making Up for Lost Time) both reject the notion that it's a jungle out there for people in business. Turning Leo Durocher's dictum that ``Nice guys finish last'' on its head, they argue that the proper attitude is to be ``on the give,'' and they provide worthwhile advice on how good guys can succeed. They open with 20 practical ideas for pursuing wealth by enriching others, including: invest in others, especially your employees; never hire in a hurry; be motivated to help; enrich your community and your industry. Remaining chapters expand on these suggestions with specific details as to job interviews, business letters, phone etiquette and the like. Anyone in business or industry will find this book a trove of sensible, and humane, advice. 25,000 first printing; author tour. (Jan.)