COLLABORATIVE COMMUNITIES: Partnering for Profit in the Networked Economy

Simply and logically, the authors argue that all companies—especially small ones—must partner with other firms to satisfy customer needs and thereby thrive. Schuman, professor at Bentley College; Twombly, a CPA/consultant; and Rottenberg thoroughly explain how to create alliances with suppliers and other firms, and walk managers through the steps. Concise and insightful chapter summaries enhance this valuable primer. (June)