After nutritional consultant Rubin (Patient Heal Thyself
; etc.) nearly died from an inflammatory bowel disease that caused him to lose 50 pounds and suffer severe pains, he devised an approach to health that combines wholesome eating with a heavy dose of faith. Indeed, while Rubin presents scientific evidence of his plan's effectiveness and detailed lists of recommended supplements and foods, the diet's religious aspect is fundamental. The 28-year-old Rubin bases his diet on a "Biblically-correct lifestyle," recommending the consumption of organically grown foods and frequently referring to the Bible on matters ranging from personal hygiene ("If the Maker has a preference, it might be the use of ritual bathing that combined bathing... with sprinkling") to getting tattoos ("Scripture warns against piercing the skin"). To help readers avoid disease and live healthily, Rubin lays out a three-stage plan. The first stage—somewhat restrictive, akin to South Beach—prohibits virtually all commercial dairy products, chlorinated tap water, many fats and oils, and all carbohydrates ("While it is true that the people of the Bible consumed a diet that contained liberal amounts of... carbohydrate foods, they were higher-quality, lesser-processed carbohydrates, therefore much easier to digest"). More foods are introduced in subsequent weeks, and those following the diet may eventually incorporate red meat, carbs and saturated fats into their regimens. Rubin's program will be difficult for many, as it calls for drastic changes in the way they go about their lives. However, his approach is unique and provides a refreshing, holistic antidote to many of today's fad diets. (Apr.)
Forecast:
Rubin's book has already hit the
New York Times bestseller list, and has been moving steadily up in Amazon's sales rank (it was #51 at press time). Strong sales should continue among dieters and Christian readers.
