THE DEATH OF "E" AND THE BIRTH OF THE REAL NEW ECONOMY: Business Models, Technologies and Strategies for the 21st Century

While the title is off-putting, Fingar (Enterprise E–Commerce) and Aronica have assembled a high-level framework for integrating the Internet into business, emphasizing theory over practice. Declaring "the new economy is dead. Long live the real economy where business fundamentals count," they reassess traditional business strategies, such as value change integration, in light of new tools. Three appendices contextualize business trends in the last five years, while welcome sparks of humor are evident from the beginning. (Aug.)