TV PR: How to Promote Yourself, Your Product, Your Service, or Your Organization on Television

The authors of this breezy, informative book are television producers for 11 Alive Noonday, a daily hour-long talk/news show broadcast on Atlanta's WXIA-TV station, an NBC affiliate. They discuss the many advantages of ""free publicity'' on TV, how to get booked on shows, the basics of a media kit, what kind of visual aids, if any, to bring along, and finally what to do and not do on the day of the show and while on the air. Typical advice: that guests use a ``twinkle''a comment, anecdote, example or fact that is ``upbeat and earcatching,'' such as chef Julia Child's surprising admission on TV that her favorite dessert is vanilla ice cream with chocolate sauce. (May)