Step into the Spotlight! 'Cause All Business Is Show Business!: A Guide to Getting Noticed

A former litigation lawyer, the one-name coaching dynamo left the corporate world to pursue a career as an actor and singer, and now she's on a mission to “show business how to use show business to get business.” In a conversational style aimed at media-shy entrepreneurs and CEOs, Tsufit breaks down the rules of stage and film into easily understandable tips and slogans. Business is a seduction, she says, and the trick is to get the customers to come to you. While her basic idea is sound, Tsufit seems more at home with catchphrases than content. “Put on your own show,” she exhorts, and “make your name the star attraction”—but she doesn't always show the reader how . Her most practical advice is about developing a 30-second script about your business, to be delivered whenever occasion demands. Though she's more of a cheerleader than a hands-on instructor, Tsufit herself provides a convincing role model. The book is infused with amusing anecdotes and examples of her own “inner chutzpah ,” which are just as instructional and fun to read as the lessons that she extracts from them. (Apr.)