Treat Your Customers: Thirty Lessons on Service and Sales That I Learned at My Family's Dairy Queen Store

Miglani, a fortune 500 executive, attributes much of his success to managing his family's Dairy Queen for 21 years. Here, he shares the lessons he learned, including ""once in a while, taste your own ice cream,"" (try out the customer experience) and ""check the weather before you order"" (study consumer preferences and economic trends). Although the book can be predictable, light-hearted examples, like an illustration of the importance of product consistency using the difficult task of getting the height of an ice cream cone just right, make a refreshing medium for business advice. Unified around his eighth lesson, ""never forget the plain old vanilla,"" Miglani shows how satisfying simple advice in a simple package can be.