BLUE STREAK: Inside JetBlue, the Upstart That Rocked an Industry
Barbara S. Peterson, . . Portfolio, $24.95 (288pp) ISBN 978-1-59184-058-9
This compact and cogent study of JetBlue is also a biography of its founder, David Neeleman. Neeleman had experience with local airlines and Southwestern, as well as contact with Virgin Atlantic's buccaneering Richard Branson, when he decided in the late '90s to found his own discount airline, now the most successful low-cost carrier since Southwestern. JetBlue has had its ups and downs—9/11 was handled extremely well; on the other hand, a major breach of security put passenger data into the hands of government security investigators. The carrier has also been subjected to major and, the author says, not overly scrupulous competitive tactics from its leading rival, Delta. On the business side, Peterson,
Reviewed on: 10/25/2004
Genre: Nonfiction
Paperback - 268 pages - 978-1-59184-111-1