Launch! The Critical 90 Days from Idea to Market

Serial entrepreneur Duffy, currently CEO of the Launch Project, has learned from the best; he's worked with Tony Robbins and Richard Branson's Virgin Group has acquired his latest venture. Here, he offers a "flight plan" for entrepreneurs and corporate managers who are launching a business or product. The present is the best possible time to be an entrepreneur, argues Duffy, whether you are starting your own business or expanding your company's%E2%80%94there's a low barrier to entry and plenty of opportunity for growth. According to Duffy, speed is essential, as is carefully building out and developing your big idea. Duffy illustrates his points with examples from businesses such as Starbucks and Spanx. He advises readers to surround themselves with smart, encouraging people, assemble resources, plan carefully and well, and dream big. Though he addresses the nitty-gritty%E2%80%94raising money, navigating your first 30 days on the market%E2%80%94he concentrates on bigger questions: getting unstuck from fear and striving for big dreams, big projects, and big possibilities. Readers will appreciate this quick, snappy primer for getting business ideas off the ground. Agent: Nena Madonia, Dupree/Miller & Associates. (Mar.)