Summit: Reach Your Peak and Elevate Your Customers’ Experience

Get ready for an epic game of buzzword bingo, courtesy of Addis, president and CEO of the Addis Group and Addis Intellectual Capital. As he writes here: “The idea of reaching your peak centers on disciplines and skills that support achieving your full potential to maximize performance. The peak represents the point where potential and superior performance intersect.” In layman’s terms, that means that you should always try to bridge the gap between what you’re currently doing at work and what you aspire to do. Addis develops this universal concept into a woefully overworked metaphor of mountain-climbing: Elevation I: Preparing for the Climb (Developing Your Personal Readiness); Elevation II: Setting Up Base Camp (Preparing to Present Yourself to Others); Elevation III: On to the Summit (Focusing on the Customer Experience); Elevation IV: The Final Ascent (Discovering Your Inner Strengths). This slim primer touches on the steps readers can take to maximize their “transformational journey” by assessing strengths, self-branding, and the development of entrepreneurial coach Dan Sullivan’s Unique Ability®, which describes the talent which is closest to a person’s core identity. While discovering and understanding your talents is certainly worthwhile, Addis brings nothing new to the mountaintop. (Jan.)