Power Your Profits: How to Take Your Business from $10,000 to $10 Million
Susie Carder. Atria, $28 (316p) ISBN 978-1-9821-4656-6
Business coach Carder (Passion: Salon Professional’s Handbook for Building a Successful Business) delivers an enthusiastic, encouraging guide that will be perfect for any businessperson with a vision board over his or her desk. Presenting herself as a role model, Carder describes how she worked her way up without the benefit of insider connections, going to work at an early age, attending cosmetology school, and developing her business while raising two young children on her own; she ultimately built four multimillion-dollar companies. Speaking to those who are similarly determined to “bootstrap, bubble-gum, and duct-tape” their way to success, Carder guides readers in planning their businesses, building their teams, and managing their infrastructure. She also demystifies the world of sales, marketing, and finance, peppering her narrative with buzzwords and giving readers plenty of worksheets and self-evaluations to chart their progress. Her approach may feel a bit woo-woo to many readers, with lofty promises of success, echoes of The Secret, and admonishments to “let go of the old you.” Nonetheless, this is a smart and comprehensive guide to growing a business. Agent: Linda Langton, Langton International. (May)
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Reviewed on: 02/05/2020
Genre: Nonfiction