Apprentice in Wonderland: How Donald Trump and Mark Burnett Took America Through the Looking Glass

This revealing inquiry from Setoodeh (Ladies Who Punch), coeditor-in-chief of Variety, scrutinizes Trump’s run as host of The Apprentice from 2004 through 2015. Setoodeh describes producer Mark Burnett’s conception of the show as “Survivor set against the backdrop of corporate America,” the ill-fated spin-off hosted by Martha Stewart, and the flagship program’s struggle to recapture its first season’s ratings success. However, the author’s detailed accounts of six interviews he conducted with the former president between 2021 and 2023 arguably make this most valuable as an examination of Trump’s post-presidency mindset. Trump offered to talk on the record with Setoodeh before the author had even reached out, indicating how eager Trump was to “relive his TV glory days.” Other details are more expected, such as Trump’s overinflation of The Apprentice’s viewership. Setoodeh’s evocative reporting presents the former president as the star of his own Sunset Boulevard, secluded and desperate to reclaim the spotlight (“There is something about the quiet inside Trump Tower that feels like a department store past its prime”). The author also snatches some newsworthy tidbits from Trump, most notably catching him admitting he lost the 2020 election before he immediately backtracked. While not as essential as Maggie Haberman’s Confidence Man, this earns its place in the ever-expanding pantheon of Trump reports. (June)