With the stock market tumbling, investors who can efficiently sift through all the available financial information will have the best sense of how a stock will perform, claims Bartiromo. After all, that's what she does every day as an anchor for CNBC's Street Signs
and Market Wrap,
as a featured reporter on the cable channel's popular Squawk Box
segment and as producer and host of Market Week with MariaBartiromo.
In a friendly, hands-on style, she offers readers a view of the stock market (both the big picture and various market sectors) from her vantage point as a reporter on the floor of the NYSE. No "math whiz," Bartiromo is adamant that understanding the market requires nothing more than "common sense and doing your homework." Relying on analysis from investment pros, corporate chiefs, dozens of excellent Web sites (ranging from those that carry breaking news about corporate events to government sites that store reams of meaningful data), faxes, e-mails and phone calls, Bartiromo demonstrates firsthand how she focuses on real-time, relevant data, analyzes what it does (and doesn't) say and puts the distilled information into context. Most important, Bartiromo reminds investors that they shouldn't rely on or always believe what they hear about a stock on television or read on the Internet without first doing some research of their own, even if the source is CNBC's star financial personality. (June)
Forecast:Readers will find Bartiromo's voice of reason as appealing on the page as on the small screen. With a 25-city national radio campaign and a 15-city NPR syndicated feature, this book is bound for the business bestseller lists.
