The Startup Garden: How Growing a Business Grows You

Following your heart is not usually associated with running a profitable small business, but in The Startup Garden: How Growing a Business Grows You, business writer Tom Ehrenfeld explains how aspiring entrepreneurs can successfully mix business with inspiration and dreams. In a conversational, first-person style, he likens business growth to plant growth (i.e., identifying the seed one wishes to grow; determining whether it is fertile; and describing the shift from simply tending a plant to becoming a gardener). Though at times hokey, this is a nurturing resource that will help anyone struggling with the trials of a new business. (Nov.)