Big Ideas to Big Results: Remake and Recharge Your Company, Fast

It takes more than a vision to launch a successful corporate strategy. It takes engagement on the part of employees at all levels. Establishing such engagement is at the heart of this punchy, dynamic book by Kanazawa and Miles—the CEO and chairman, respectively, of Dissero Partners, a strategic advisory firm. Fewer than half of employees, according to a quoted poll, understand their company's strategic goals and only 43% think there is ever any follow-through on planned strategy shifts. This is why, the authors assert, so many corporate initiatives fail. After seeing the process break down countless times, Kanazawa and Miles developed a step-by-step guide to harnessing the energy that companies usually waste when introducing initiatives. By creating more of a “buy-in” throughout the organization and ensuring execution through accountability, employees become committed to company goals, they claim. Their clear and hands-on approach is useful for anyone whose livelihood is tied to the successful execution of business initiatives. (Mar.)