The Power of Nice: How to Conquer the Business World with Kindness
Linda Kaplan Thaler, Robin Koval, . . Doubleday/Currency, $17.95 (127pp) ISBN 978-0-385-51892-5
With a foreword by Jay Leno, how could this not be a nice book? Coauthors Thaler and Koval submit their own success in the cutthroat world of advertising as evidence that nice girls can finish first while taking home more than a dozen Clio awards along the way. Following up their bestselling look at creating compelling marketing strategies—
Reviewed on: 06/26/2006
Genre: Nonfiction
Compact Disc - 978-1-59859-169-9
Compact Disc - 978-0-7861-5844-7
Downloadable Audio - 978-1-60814-341-2