Lions Don't Need to Roar: Using the Leadership Power of Personal Presence to Stand Out, Fit in and Move Ahead

As in society at large, reflecting the priority of packaging over content or performance, the emphasis of this guide to business success by Benton, who heads a consulting firm, is on how to create and maintain a favorable impression. Starting with appearance, eye contact, posture and other body language designed to develop ``professional presence,'' the author stresses the need to establish good personal relations. The book is larded with advice and philosophy of CEOs and lists of do's and don'ts (when not to smile, etc.), skills and attitudes needed to emulate leaders. Benton even proffers suggestions on how to behave while being fired. An appendix serves as a convenient capsule of all preceding advice. BOMC, QPB and Fortune Book Club alternates. (Sept.)