The Personal Touch: What You Really Need to Succeed in Today's Fast-Paced Business World

``Turning contacts into contracts,'' says Williams, a black woman and entrepreneur, accounts for the success of her public relations and marketing agency, which since 1987 has represented AT&T, Time-Life Books, the Disney Channel and Janet Jackson, among others. This very chatty self-help guide for aspiring entrepreneurs, coauthored with Cooney, an associate at the Terrie Williams Agency, recounts how Williams, a former social worker and self-declared ``people's person,'' founded her firm on a shoestring with Eddie Murphy and Miles Davis as first clients. Useful tips and examples concern building a reputation for integrity, performance techniques and ``going the extra mile'' for clients. Upbeat and inspirational. Major ad/promo; author tour. (Sept.)