Footnotes: What You Stand for Is More Important Than What You Stand in

Many city-dwelling Americans know Kenneth Cole better for his ubiquitous, pun-loving and often corny ads (they boast taglines like""You can change an outfit. You can outfit change. Or both."" and""You are on a video camera an average of 10 times a day. Are you dressed for it?"") than for the hip, metropolitan footwear he designs. For 20 years, the entrepreneur has been combining his ads with messages about AIDS advocacy, voter registration and homelessness. In this slim, heavily illustrated biography of his company and its ad campaigns, Cole explains his capitalist beginnings and some of his business's trials and tribulations. He acknowledges how tough the fashion business is, but also tells why he loves it:""it often rewards my quest to do what feels right.""