The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience

Wawa stores, found in the mid-Atlantic states and Florida, inspire impressive customer loyalty. Recently retired Wawa CEO Stoeckel, writing with Andelman, pays fond tribute to this unique organization in a lively history that marks the company's 50th anniversary. Part convenience store, part restaurant, Wawa occupies a unique space in the market, with core values that can inspire any organization. From valuing people and delighting customers, to doing the right thing, and embracing change, these principles are less a corporate dictate and more a way of life. How Wawa operates flies in the face of common corporate practices, from their servant leadership model to their ownership structure, which consists of private ownership and shared ownership among the founding family and employees. In chronicles of the up's and down's of the company, what emerges is the organization's commitment to staff and customers. Corporate histories are seldom engrossing and even less frequently do they touch an emotional chord, but that's exactly what the books does. Wawa fans, and general business readers, will relish this empowering story. (Apr.)