The Beardstown Ladies' Common-Sense Investment Guide: How We Beat the Stock Market-And How You Can Too

The ``Ladies'' here are 16 women, average age 55, of an Illinois river town whose investment club, since 1980, has scored an average 23.4% annual return (59.5% in 1991) on a portfolio of 20 carefully selected stocks-twice the rate of the bellwether S&P 500 index. Opening monthly meetings with a prayer and closing with a recipe, the Ladies pay no heed to current market trends, preferring to buy shares after researching companies that have sustained moneymaking growth. Dividends are reinvested. The book is chock-full of family-finance anecdotes, firsthand reports on regional industry, case histories of stocks bought and sold, recommended research tools and the actual minutes (with portfolio changes) of meetings during that banner year of 1991. This well-organized, down-to-earth investment guide will make many readers feel they have never experienced such pleasant instruction. Freelancer Whitaker is a former Time magazine reporter. Author tour. (Jan.)