Shermer, a skeptic by nature and trade (he founded Skeptic
magazine), reveals how scientific reasoning can remove blinders in any field of study and why some biases are, nevertheless, unavoidable. The book's first essays are highly engaging and will have readers re-examining their own ways of thinking about the world. The introduction, for instance, demonstrates with optical illusions and anecdotes how the mind can be tricked into believing the untrue. "Psychic for a Day" has the author using psychology and statistics to become a medium. "The New New Creationism" refutes the claim that intelligent-design theory is a bona fide scientific theory. When Shermer (Why People Believe Weird Things
) makes his essays personal, as in "Shadowlands," in which he describes trying unproven treatments to help his dying mother, he draws readers in. Unfortunately, data often take precedence over prose, as in "History's Heretics," which includes 25 lists of the most and least influential people and events of the past, including the author's top 100. Shermer furthers the cause of skepticism and makes a great case for its role in all aspects of human endeavor, but he'll lose many readers in a bog of details. 46 b&w illus. Agent, Katinka Matson. (Jan. 5)