The Laws of Charisma

Some people seem to be born with the ability to captivate, charm, influence, and inspire others. But certain skills and traits can be learned, says author Mortensen (Maximum Influence), and he outlines various principles to help readers increase their ability to succeed. While the book starts out strong, with an impassioned introduction, and the quick chapters are broken up into digestible bits, the work falls short. The tone is elementary, the format becomes somewhat repetitive, and many of the lessons in self-improvement are too basic: for example, Mortensen discusses how professional dress and titles can enhance one’s image and add to one’s authority, and stresses the importance of communication and presentation skills. For readers early in their careers or who are stuck in a rut, this work might offer a practical look at possible blind spots or “perception biases” and fundamental skills to work on. For bosses, the straightforward tips might provide a safe and constructive teaching tool. But for those who are trying to take their powers of persuasion to a higher level, the work may be too simplistic. (Oct.)